Just as companies such as Kickstarter have provided a way for those who believe in a project to back it financially with the promise of a reward, Zanetton saw a way for football supporters to be rewarded for their loyalty.November 20, 2018
Clubs can also raise much-needed income by floating the company on the stock market but the conventional options are often unpopular with supporters.
Those who are loyal to their respective teams already contribute to their clubs financially through ticket, merchandise and matchday sales. Therefore asking them to put their hands in their pockets once again is unpopular.
But there’s a new method emerging.
Working with former Chelsea and Juventus striker Gianluca Vialli, former investment banker Fausto Zanetton has come up with a different approach in the form of his company Tifosy.