Today, Real Madrid is not only the most valuable football brand – as determined by the monetary value of the asset which can be bought or sold - but is also the sector’s strongest brand, ahead of Barcelona and Bayern Munich.May 16, 2019
Real Madrid is the most valuable football brand in world football. Valued at €1.8 billion, the club is ahead of a European peer group that includes Manchester United (€1.65bn), Barcelona (€1.59bn), Bayern Munich (€1.47bn), Manchester City (€1.4 bn), Liverpool (€1.28bn), Chelsea (€1.1bn) and Paris Saint-Germain (€1bn).
Real Madrid returned to the top of Brand Finance’s brand valuation of football clubs by growing their value by 17%, an increase partly attributable to the club winning its fourth UEFA Champions League in five years. With Manchester United losing 13% of their value, Real Madrid was able to regain top position in Brand Finance’s valuation table.