The game is awash with cash, yet too many clubs are a missed pay day away from disaster. Better provisioning for adverse trading conditions – and not just relegation to a lower division – and a more realistic wage structure must surely be under consideration in the future if the current football structure is to be maintained.March 23, 2020
Football is the people’s game and its wealth, sustainability and support are all underpinned by the mass gathering of spectators. Without the fans, the game cannot exist and, even in this digital age, the value proposition of football is its broad global appeal, making it attractive to investors, benefactors, the media, sponsors and advertisers.
When something disrupts the routine of the world’s most popular sport, the impact goes way beyond supporters being disorientated. The Corona Virus, or Covid-19, has stopped football in its tracks, jeopardising the eco-system that feeds thousands of clubs, players and peripheral businesses.