As an international business, Manchester United is very successful and is constantly broadening its influence and web of partnerships. But a lack of football success draws criticism that the club has become a form of multinational company rather than a football institution.February 15, 2019
Manchester United are not enjoying their most successful period on the pitch, but the club’s commercial appeal shows no sign of waning. Whether it is consumer products, gambling, clothing or coffee, United have a commercial tie-up. This is very much 21st century big-time football at its most opportunistic, a global business that generates cash as fast as it spends it.